Thursday 11 September 2014

Kenwoods disaster chef campaign

Well you all know my love for baking! Well today I heard the below and thought you, my lovely readers would be interested.......

New research has found that £3billion (£254million /per month) worth of home cooked food is being wasted every year as 75% of Brits admit to ditching in edible dinners. A third of Brits (35%) say even their own family can barely 'tolerate' their cooking, and one in ten (10%) hopeless cooks confess to passing a takeaway or ready meal off as their own!

The research, released 1st September to celebrate the launch of KENWOOD'S DISASTER CHEF CAMPAIGN, also found that, rather than motivate their audience, cookery shows such as Great British Bake Off made one in ten (10%) people feel inferior and intimidated and 63% of Brits uninspired!

Fronted by self-proclaimed kitchen rookie and actress, Hermione Norris, KENWOOD'S DISASTER CHEF CAMPAIGN is taking on the challenge of transforming the nations cooking skills, starting with identifying the nations 15 worst cooks. 

KENWOOD'S disaster chef opened on 1st September. 

Prizes include -
A symphony kitchen makeover
A cookery course
A selection of stylish kitchen appliances from kenwood


Whether it's you, a friend or a family member whose recipes are more of a tragedy than a triumph enter the competition by clicking the link below...

Closing date is Sunday 5th October.

If I wasn't such a great cook, (ahem), I would enter myself!!!


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